IoB and Personalisation: What Are They and How Can You Use Them?

INTRODUCTION:

Have you ever wondered how your favourite apps and websites know what you like, what you need, and what you do? How they can tailor their content, features, and recommendations to suit your preferences and behaviours? How they can make you feel special and valued as a user and a customer?

The answer is IoB and personalisation.

What is IoB?

IoB stands for Internet of Behaviour, which is an extension of the Internet of Things (IoT). IoT is the network of physical devices and objects that are connected to the internet and can collect and exchange data. IoB is the next level of IoT, where the data collected by these devices and services is used to track and analyse your behaviours as you use them.

For example, your smartwatch can track your heart rate, blood pressure, and sleep patterns. Your fitness app can track your steps, calories, and workouts. Your online shopping platform can track your browsing history, purchases, and reviews. Your social media platform can track your likes, comments, and shares. All this data can be used to understand your habits, preferences, interests, and emotions.

What is personalisation?

Personalisation is the process of using the data collected by IoB to customise your tech use according to your behaviours. It involves delivering relevant and tailored content, features, and recommendations to you based on your data. It also involves adjusting the user interface, design, and functionality of the apps and websites you use to suit your needs and expectations.

For example, your music streaming app can suggest songs and playlists that match your mood and taste. Your news app can show you articles and videos that align with your topics of interest. Your e-learning platform can offer you courses and lessons that fit your level and goals. Your banking app can provide you with financial advice and offers that suit your budget and lifestyle.

What are the uses and benefits of IoB and personalisation?

IoB and personalisation have many potential uses and benefits for both users and businesses. 

Here are some of them:

- User satisfaction: IoB and personalisation can enhance user satisfaction by providing users with what they want when they want it, and how they want it. They can make users feel valued and understood by catering to their needs and expectations. They can also increase user engagement and loyalty by creating a positive user experience.

- User convenience: IoB and personalisation can improve user convenience by saving users time and effort in finding and accessing what they need. They can also simplify user choices by filtering out irrelevant or unwanted options. They can also automate user tasks by performing actions based on user behaviours.

- Business growth: IoB and personalisation can boost business growth by attracting new customers and retaining existing ones. They can also increase customer satisfaction and loyalty by providing value-added services and offers. They can also optimise business performance by analysing user data and feedback.

IoB and personalisation are not just trends or buzzwords. They are powerful tools that can help you enhance your tech use in various ways. They are also inevitable realities that will shape the future of technology and society.

Are you ready to use IoB and personalisation?